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Sun, Sep 25


Amplify presents


Amplify presents Intocable! It was started by friends Ricardo Javier Muñoz and René Orlando Martínez in the early 1990s. In a few years, Intocable fused the genres Tejano and Norteño with a musical signature that fused Tejano's robust conjunto and Norteño folk rhythms with a pop balladry.

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Time & Location

Sep 25, 2022, 7:00 PM

Amplify presents, 1317 State St, Santa Barbara, CA 93101, USA

About the event

Intocable rose to mass popularity in the late '90s and arguably became the most successful Tejano act of their day. Intocable's style of Tejano is undeniably norteño in nature, driven by polka rhythms and heavily accented by accordion. The group even fashions itself as norteño (i.e., the cowboy look). However, their Texan roots and frontman Ricky Muñoz's gift for graceful pop melodies, among other subtleties, differentiate them from more traditional genre acts such as Los Tigres del Norte and Conjunto Primavera. Intocable established themselves as one of the most steadily popular and commercially successful regional Mexican acts of their day with recordings such as 1999's number one Contigo. Followed by a pair of chart-topping albums in 2003 -- Crossroads: Cruce de Caminos, and La Historia, established a pattern for the group. In all, nine of their albums peaked at either one or two on the Latin Albums chart and ten hit number one at Mexican Regional Albums. Between 1999's Contigo and 2016's Highway, they also placed ten albums in the Top 200. Intocable took pride in their devoted following, which allowed them to sell out massive arenas filled with tens of thousands of fans. They were among the few regional Mexican artists -- along with the aforementioned Tigres del Norte and Conjunto Primavera, as well as superstars like Marco Antonio Solís and Ana Bárbara -- who rivaled the popularity and cultural impact of Latin pop stars such as Paulina Rubio, Juanes, and Thalía. Granted, those pop stars enjoyed international adoration, whereas a regional Mexican act like Intocable, for reasons of cultural specificity, was geographically limited to Mexico and the United States. But within Mexican and Mexican-American strongholds, Intocable were as revered as any pop stars, and likely more respected. The band were critically acclaimed as well, with a long list of awards to its credit. For instance, they were regularly nominated for Premio Lo Nuestro and Latin Grammy awards, and they often won -- in 2005 they took home Latin Grammys for both Best Norteño Album (Diez) and Best Regional Mexican Song ("Aire"); 2013's En Peligro de Extincion spent 30 weeks in the Top Ten, and Highway, with its upbeat fusion of norteño and roots rock, won them an entirely new audience in 2016.

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